Raises.comPartner playbook
    Referral partner playbook · Active test: Business brokers (USA)

    Your clients need capital structure. We built the machine for it.

    If your book contains people buying businesses or real estate, some of them are stuck on the raise right now. This page gives you everything to turn that moment into a closed deal for them and recurring referral income for you. Deep kit for the active test seat: /partner/business-brokers.

    USA brokersActive test ICP
    20%Commission on referred revenue
    0 hrsYour work after the intro
    Buyers of businesses + real estateWho we serve

    Part I · Is your book a fit?

    Partner seats (ranked for the current test)

    USA business brokers are priority #1 for this recruitment window. Other seats remain valid but are paused for focused testing. Opt-in paths stay live.

    Business brokers (USA) · Active test
    The moment: A buyer is under LOI or exclusive on a listing but cannot fund the purchase. Months of broker work sit on financing.
    Why you win: Raises.com makes buyers closeable: capital structure, investor docs, model, data room, debt and equity introductions. You keep the listing relationship and earn 20% when they engage.
    SBA + commercial loan brokers and lenders · Paused for this test
    The moment: A deal is approved except for the equity injection, or declined for a capital gap. The loan dies unless equity shows up.
    Why you win: We structure the equity raise so your loan can close. Referring us rescues your commission; the referral fee is a bonus.
    Commercial real estate investment-sales brokers · Paused for this test
    The moment: A syndicator or investor needs LP equity to get to the closing table.
    Why you win: Your buyer shows up with an institution-grade vehicle instead of a promise. Certainty of close goes up.
    Acquisition coaches, searcher communities, due-diligence / QoE consultants · Paused for this test
    The moment: Your student or client signs an LOI and hits the "how do I actually raise and structure this" wall.
    Why you win: We are the execution arm for structure, docs, model, data room, and investor intros. Complementary, never competitive.
    CPAs + tax strategists · Paused for this test
    The moment: A high-income client wants a business or real estate for depreciation and tax position, and needs capital structure to do it at size.
    Why you win: Your client executes the strategy you designed, with the vehicle built properly. You stay the hero.
    Securities / corporate / real estate attorneys · Paused for this test
    The moment: Counsel finishes the offering docs, then the acquisition client still cannot raise the money.
    Why you win: You remain counsel. We execute the raise behind a complete package.

    Part II · The 60-second screen

    Send us these people, skip everyone else

    One rule: the person must be buying a business or real estate and need to raise or structure capital for it. Tech founders raising VC for their own startup, passive allocators, and vendors are not a fit. Four quick checks:

    What asset are you buying (business or real estate)?
    Pass: Named operating company, CRE asset, or portfolio
    Fail: Own startup, passive investing only, or "not sure yet"
    What is blocking the close?
    Pass: Debt, equity, fund docs, or lender introductions
    Fail: Wants us to find deals with no capital plan
    Where are you in the process?
    Pass: LOI, diligence, or formed vehicle raising
    Fail: Exploring entrepreneurship with no target
    Are they buying or raising for a product?
    Pass: Acquisition or hard-asset raise
    Fail: Seed / VC for their own SaaS or app

    Part III · Scripts

    Copy-paste intros (with the pre-frame that makes them close)

    The single biggest driver of whether your referral converts is how you frame us before they book. Use these as written or adapt the voice; keep the two frames in the last block.

    Email intro (forward or fresh) · Email

    Subject: Intro: getting your acquisition funded properly
    
    {{FirstName}}, you mentioned the {{deal type, e.g. "self-storage deal" / "HVAC acquisition"}} and the capital gap.
    
    The team I point people to for this is Raises.com. They are not a lender and not a broker. They build the structure that makes a raise closeable: the fund or SPV entity, PPM, subscription and operating agreements, CFA-built financial model, and the data room, then introductions to debt and equity that fit the deal.
    
    Two things worth knowing before you talk to them:
    1. They only work with people buying a business or real estate. That focus is why their clients close.
    2. Getting the structure wrong is the expensive path: deals die in diligence, or worse, you raise money non-compliantly and carry that risk forever. Paying to do it right once is cheaper than unwinding it.
    
    Book directly here: {{referral_link}}
    
    Happy to make a warm intro instead if you prefer. {{YourName}}

    SMS / text intro · SMS

    {{FirstName}}, re the acquisition funding gap you mentioned: the team I trust for fund/SPV structure + investor docs is Raises.com. They only do acquisitions (business + real estate), and the legal structure is what makes lenders and investors say yes. Book here: {{referral_link}}

    LinkedIn DM intro · LinkedIn

    {{FirstName}}, saw your note about the raise for the {{asset type}} deal. The group I refer people to for this is Raises.com: they build the whole capital structure (SPV/fund, PPM, sub docs, model, data room) and then introduce debt + equity. Acquisition deals only, which is why it works. Intro link: {{referral_link}}

    The pre-frame (say this BEFORE they book) · Any channel, verbal or written

    Two expectations to set so your referral closes:
    
    1. FRAME THE PROBLEM AS STRUCTURE, NOT MONEY. "You do not have a money problem, you have a structure problem. Investors and lenders say no to deals that are not packaged legally and financially. Raises.com fixes the package."
    
    2. FRAME THE COST AGAINST THE ALTERNATIVE. "Doing this wrong costs multiples more: a dead deal, a broken LOI, or a non-compliant raise you can never undo. Their fee is small against the equity you are raising."
    
    A referral who arrives with those two frames already set closes at a completely different rate than a cold booking.

    Replace {{referral_link}} with your personal link (format https://raises.com/refer/yourcode). No link yet? Business brokers start at https://raises.com/refer/business-broker; other seats use the opt-in paths above. Attribution and commission tracking are automatic from the first click.

    Part IV · Ways to work together

    Three structures, pick your lane

    Option 1 · Simple referral (most partners)

    You intro, they book through your link, you earn 20% commission on what they pay. Attribution is automatic through your personal link and payouts are fast. Zero work after the intro.

    Best for: Brokers, lenders, CPAs, consultants who want zero operational lift.
    Option 2 · Front-end offer you own

    You package the first step (e.g. a "capital readiness review" or deal-structure audit) under your own brand at your own price and keep 100% of it. We deliver the heavy build behind you and you still earn commission on the continuation.

    Best for: Consultants and advisors who already charge their clients for deal help.
    Option 3 · White-label / reseller

    Run capital raising as your own product line. License the platform and delivery (about $2,000 setup + $400/mo) and keep roughly half of the revenue on every client you bring.

    Best for: Firms with real deal flow: brokerages, lending shops, M&A advisories.

    Part V · The handoff

    What happens after your intro (so you can promise it)

    1. They click your link and self-book a strategy call. No forms beyond the booking widget.
    2. On the call we map the deal: asset, structure, exemption, capital stack, timeline.
    3. If it fits, we build the vehicle: entity structure, PPM, subscription + operating agreements, CFA-grade financial model, data room, then debt and equity introductions.
    4. You see status through your partner link stats, and your commission pays out fast after they pay.

    Never promise investor-meeting counts or guaranteed raise amounts on our behalf. Promise the thing we actually deliver: an institution-grade, legally sound structure that makes their raise closeable and keeps them safe.

    FAQ

    What does a referral earn me?

    20% of referred revenue, tracked automatically from your link's first click through purchase.

    Do I need to know securities law to refer?

    No. You spot the moment ("buying + needs capital"), we handle everything technical.

    Will you compete with my services?

    No. We do not broker deals, lend, do tax work, or coach. We build capital structure and introduce capital. Your lane stays yours.

    Who should I NOT send?

    Startup founders raising VC, passive investors looking for deals to join, and anyone not actually acquiring a business or property.

    Your booking page now carries the pre-frame itself: the top of https://raises.com/refer/yourcode explains the structure problem before the calendar, so even a bare link lands framed. Want to send a longer pre-read first? Forward https://raises.com/partner/intro with your code attached (e.g. /partner/intro?code=yourcode) and its CTA routes through your link.